“We’d like to do something different” is a phrase we hear a LOT when we get event enquiries. But some people who say they want something different, actually don’t. What they want is Conference 101; they just want people to think it’s slightly different than last year.
Doing something different scares people. And for good reason. It’s hard to step out of your comfort zone and it can be hard to break the mould, especially when people have become comfortable with the same things year after year. It can also be hard to convince people that doing “something different” is the right thing to do. You know people don’t like change...
Luckily, something different doesn’t have to mean something huge. You can start small and build up to something bigger and more daring as time goes on.
Sometimes it’s hard to know where to start, so here’s a few ways you can actually start to “do something different” at your next event:
Of course, you don’t have to do all of these, especially not all at the same time! Think about what you want to try first, and which small change would make the biggest impact at your next event.
And if you need help, give us a call...